Healthcare doesn’t begin and end in a doctor’s office.

It’s the parent trying to manage a child’s illness between appointments. The employee juggling work, family and a chronic condition. The individual leaving a visit with more questions about next steps than answers.

Those moments happen long after an appointment ends.

Yet too often, healthcare is built around disconnected experiences. Care happens in one place. Benefits are explained somewhere else. Answers about costs, referrals and next steps often require another phone call, another website or another appointment.

At Blue Cross Blue Shield of Arizona, we’ve seen firsthand that people want healthcare that feels more connected, coordinated, and easier to use. Employers are looking for ways to support a healthier workforce, and individuals want a clearer path to the care they need.

That’s the idea behind Prosano Health.

Prosano Health® is built on a simple belief: your coverage and care should work together under one roof — not as separate pieces, but as a connected experience.

That approach is resonating with employers across Arizona. Today, more than 1,000 employer groups have chosen Prosano Health, reflecting growing demand for healthcare that is simpler, more connected and centered on the people it serves.

Members are supported by one dedicated team that brings together primary care, behavioral health, lab services, care navigation and benefits guidance. Instead of a patient navigating multiple systems on their own, they have a team helping them understand their care plan, what their benefits cover, and what comes next.

In practice, that looks different from a traditional healthcare experience.

A member managing a chronic condition isn’t left to piece together care from multiple providers. They receive ongoing support from a team that helps manage their condition over time, adjust care plans as needed, and stay connected to preventive care. If behavioral health support is needed, short-term counseling is available within the same setting, making it easier to address physical and mental health together.

When care extends beyond Prosano Health, that coordination continues. Members are connected to in-network specialists with guidance on where to go, how to access the right care, and what to expect along the way. The team helps schedule appointments and follows up with the specialist’s office afterward to review results and determine next steps. Often, members gain a clearer understanding of their care plan, benefits and potential costs in real time.

That support is available through 10 locations across Arizona, virtual care options and no- or low-cost access to in-office services, helping remove barriers that can keep people from getting the care they need.

And that changes outcomes.

Today, members who receive care through Prosano are seeing*:

16% fewer emergency room visits

15% fewer acute hospital admissions

29% fewer specialist visits

Those numbers matter, but what they represent matters even more.

They reflect something patients have been asking for all along: providers who know them, care that feels coordinated and support that doesn’t end when an appointment does.

For employers, that’s significant. When people can access care earlier, build trusted relationships with their providers and receive support that fits into their daily lives, they’re more likely to stay engaged in their health over time.

More broadly, it reflects where healthcare is heading. The future isn’t simply about expanding access to care. It’s about creating experiences where coverage, care, and guidance work together to help people make informed decisions and get the right support when they need it.

When healthcare feels more connected, it becomes easier to navigate, easier to understand and ultimately more effective for the people, employers, and communities it serves.

To learn more, visit: azblue.com/prosanoplans.

* 2025 group members who go to Prosano Health providers for healthcare and navigation compared to group members who go to other providers.

Newsroom

Healthcare’s Next Chapter: Bringing Coverage and Care Together